I think there is value in looking at things from their emotional roots. Specifically, I’ve been thinking about the language of vehicles. How SUV’s have their roots in military uses, with an “at all costs” mentality. The vehicle must be able to roll over any road conditions, withstand direct impact by dangerous objects, and carry enough manpower and gear for weeks away. Or how sportscars derived from a one-ups-man-ship that never seemed to have been satiated. Faster, lighter, more agile, just the ability to “win” at some measure.
I’m curious about the emotional roots of some of my favorite digital efforts Etsy, Kickstarter, Pictory, etc. What language they use and what measurements define them.